Side A · Liner notes
Mastering the Dress Shirt: What Sets 100Hands Apart
Makeup · Words by James Brown · Released
Explore the artistry behind a quality dress shirt with insights from 100Hands, where craftsmanship meets contemporary style at every stitch.

In the past two decades, the evolution of fashion has offered us the freedom to express ourselves, yet it has also introduced new complexities, especially regarding traditional garments like dress shirts. Once a mainstay in every gentleman's wardrobe, the dress shirt now stirs anxiety in those who wear it infrequently. With choices concerning collars, cuffs, fabrics, and fits, it’s essential to understand what to look for when selecting a shirt that not only fits well but also resonates with your personal style.

To illustrate the hallmarks of a premium dress shirt, we’ll turn our attention to 100Hands, a brand dedicated to marrying classic craftsmanship with modern sensibilities. Within a competitive market where mass production often overshadows quality, 100Hands stands out for its commitment to artisanal methods.
About 100Hands
Founded in Amsterdam 12 years ago, 100Hands aims to counter mass production’s pitfalls. Manufacturing takes place in India, where the extensive handwork needed is prioritized. The brand's name reflects its origins, starting with 50 artisans per shirt and now growing to 450 full-time craftspeople dedicated to creating exceptional pieces. Following its successful journey, 100Hands is set to open its first retail location on London’s prestigious Savile Row, catering to a clientele eager for quality over quantity. In addition to its London launch, shoppers in North America can find 100Hands offerings at Bergdorf Goodman in New York, Harry Rosen in Canada, and Silver Deer in Mexico, creating several options for dress shirt enthusiasts.
Achieving the Perfect Fit
When it comes to dress shirts, the right fit transforms a simple garment into a tailored masterpiece. 100Hands shows a remarkable dedication to achieving impeccable fits through traditional techniques that other brands may overlook. A signature feature of their shirts is the construction of the sleeves, which are rotated before being attached to the body. This method is reminiscent of how high-end tailors attach jacket sleeves, allowing for effortless movement and a flattering silhouette. Furthermore, the brand opts for higher armholes, minimizing excess fabric that can lead to discomfort.
Selecting Superior Fabrics
Quality dress shirts primarily utilize materials like cotton, linen, silk, or blends of these fabrics. While cotton serves as a ubiquitous choice, not all cotton is equal. Better cotton types possess longer fibers which translate to finer threads and sleeker fabric profiles. This consideration is crucial when making a purchase, as the quality of the material directly influences the shirt’s durability and overall appearance.
The Essence of the Collar
Arguably the most crucial element of a well-crafted dress shirt is the collar. For 100Hands, the collar embodies the shirt's essence, warranting up to 40% of the total production time. Crafting the collar involves transforming flat fabric into a curved shape that maintains its structure through numerous washes and wears. This skill-intensive process distinguishes quality from mediocrity and is a key marker of a superior shirt.
Pattern Matching Perfection
A defining trait that sets 100Hands apart is their meticulous approach to pattern matching. Many manufacturers neglect this detail; however, at 100Hands, it’s treated as a hallmark of craftsmanship. Each part of the shirt is cut individually by hand, allowing for seamless integration of patterns on checks and stripes across seams. This attention to detail might not drastically inflate the shirt's value, but it emphasizes a commitment to quality that was even commended at Isetan, Japan’s famed department store.
Precision in Assembly
Each 100Hands shirt consists of approximately 23 individual components, most of which are meticulously assembled by hand. This artisanal assembly process can span 36 to 40 hours for a single shirt. Particular emphasis is placed on the bottom hem, which is hand-rolled and sewn to a 2mm width—akin to the craftsmanship found in luxury scarves from Hermès. Unlike other makers who may simply sew over broken threads, 100Hands insists on redoing the seams entirely, showcasing their devotion to quality assurance.
Care and Maintenance Tips
To preserve the integrity of your dress shirt, here are some essential care tips:
- Wearing: Adhere to the principle of one wear per wash. A crisp, clean shirt defines a polished appearance.
- Washing: Use a high-quality washing machine with gentle settings. Wash shirts in warm water for a duration of 45 minutes to an hour to prevent fabric damage.
- Drying: Avoid tumble drying, which can cause irreversible damage. Instead, opt for air drying to prolong the shirt's life.
- Storage: Always hang shirts, using wooden hangers if possible, and iron them thoroughly with steam for a sharp look.
- Ironing: Invest in a good steam iron and always press the shirt inside out, focusing on the collar and cuffs last.
- Buttons: 100Hands employs a “crow’s-foot” sewing technique for buttons, which provides a strong grip and minimizes the chance of loss. If buttons do pop off, learning to sew them back on is a helpful skill.
Additionally, the term "button-down" is often misused; it specifically refers to shirts whose collar tips are buttoned to the garment, a nod to preppy style.
Shirt priced at $678 by 100Hands.
Ultimately, understanding the intricacies of a well-crafted dress shirt not only enhances your wardrobe but reflects your personal style and values. From the artisans at 100Hands to your own closet, wearing a quality shirt conveys a commitment to elegance and craftsmanship.